The market created with the company FINA developed technology has already been opened and is working in test mode. This is a space where a customer will meet neither the cashier nor the queue.
The Georgian company FINA has developed and patented the unique technology in the world NOKA, which offers customers a completely new shopping experience. The process of shopping in an innovative market is almost no different from the process of shopping in a standard market. The customer places the desired products in a cart, and the system automatically calculates the total cost of the product at the exit, without any scanning or the cashier’s intervention, and the customer pays the amount via bank card or mobile phone.
Compared to other similar systems like Amazon Go, NOKA, this technology does not use cameras, artificial intelligence and sophisticated detection algorithms. There is also no processing and storage of the customer’s biometric or any other data, which is why the system does not require the deployment of powerful servers and its introduction to a shopping facility does not require a particularly large financial investment.
The company says that while working in the test mode of the store, they will observe the customer's behavior, how quickly and easily the shopper adapts to the latest technology. It is also important to test the sustainability of the system, after which the representatives of the trading business will be offered this innovative technology.
"We, the FINA team, have been working on NOKA technology for 2 years. The process has turned out to be very interesting and full of challenges. We think this is the technology of the future that will make the shopping process much more flexible, fast and automated. The opening a test shop for customers is a step forward, because in the process of work we will monitor the customer behavior, test the stability of the system, and then we will offer this innovative technology to the representatives of the retail business, "said David Topchishvili, the founder of FINA.
The NOKA market offers any interested customer to experience the latest buying technology. The market is located at the address: 3 Kostava 2nd Lane, Vera district, Tbilisi. Detailed information and news can be found at www.noka.tech
